Assad Haifa joins ICF as new Operations Manager

By ICF Team September 20, 2021

Infinity Commercial Furniture has appointed Assad Haifa as Operations Manager to oversee the company’s warehousing, logistics and client installations.

As the business continues to expand, ICF requires someone at the helm to assist with the next stage of growth. Enter Haifa, who has over two decades of experience in office and retail fitouts and logistics.

“There is a great team here. We’re all working in the same direction. As an operations team, our goal is to ensure that ICF delivers our client’s projects on time and in full,” said Haifa.

Haifa’s appointment to the ICF’s team highlights the direction the company is heading in. His background in working for nationwide companies and managing large teams, will assist the commercial furniture company as it continues to grow in Sydney, Brisbane, Melbourne and Canberra.

“The reason I joined ICF is because they’re a reputable company, with a great client list that is growing and has a long-term future,” explains Haifa. “I look forward to using my experience to help grow the business.”

Managing Director, Darren Mifsud, echoes Haifa’s thoughts. “Coming into our fifth year of operation, we’re soon to open a new showroom in Brisbane, to go along with our newly increased headquarters at Waterloo.”

“This can only be achieved through the growth that we’ve had as a business. Bringing on a person with Assad’s experience will help us on the next part of the journey.”

“We’re excited to have Assad join the ICF team. With his experience working with nationwide companies, on large projects, he’ll help us in our next stage of growth.”

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